Brand Activations & Presence
BRING YOUR BRAND
ON BOARD.
Your customer is already on this ship. They're not scrolling past your ad — they're sailing with you. The most engaged hair system and wig audience you'll meet all year. Do you want to be the brand they remember from the trip?
Your brand doesn't get a 5 hour booth rental. It gets four nights inside the conversation with a captive audience.
Who’s In The Room
The wig and hair system community is one of the most brand-loyal segments in beauty. These buyers research before they spend, they talk constantly within their networks, and discovery here is almost entirely peer-driven. A recommendation from someone in this room lands differently than an ad.
The approximately 300 people on this sailing are not a general beauty audience. They are enthusiasts who chose to spend four nights together specifically because hair is central to their lives. That self-selection is the point.
Four Nights, Not Four Hours
Across four nights there are sessions, shared meals, downtime on deck, and hands-on moments with product. Your brand is present across all of it — not just during a scheduled segment. Guests are talking about what they are trying, what they like, and what they are planning to buy when they get home.
That conversation does not stop when the ship docks. These are the people who post reviews, share recommendations in their communities, and build the kind of word-of-mouth that moves product long after the sailing ends.
The Inaugural Sailing
This is the inaugural sailing. The brands that show up in Year One are not buying a slot at an established event — they are part of building what Crowned At Sea™ becomes. That positioning carries value beyond the four nights itself.
How To Show Up.
Five tiers. Each one is built around a different goal — from full brand immersion across the sailing to a focused presence with direct buyer access. Find your entry point below.
Tiers
| Feature | ||||
|---|---|---|---|---|
| Slots | 2 | 3 | 4 | Open |
| Presenting Status / Presented By | ✦ | - | - | - |
| Opening Session Toast / Christening | ✦ | - | - | - |
| Category Exclusivity | ✦ | - | - | - |
| Stage TimeReserved for the Anchor tier only. Your brand gets dedicated time in front of every attendee — not to pitch, but to share your story and what it means to show up for this community. We cap this at two brands total for the sailing. | ✦ | - | - | - |
| Session Naming Rights / Sponsored By | ✦ | ✦ | - | - |
| Standard Showcase Table / Booth | ✦ | ✦ | ✦ | - |
| Email Marketing | ✦ | ✦ | ✦ | - |
| Dedicated Email Blast | ✦ | ✦ | - | - |
| Social Media Coverage | ✦ | ✦ | ✦ | ✦ |
| Dedicated Social Media Post | ✦ | ✦ | - | - |
| Swag Bag Products | ✦ | ✦ | ✦ | - |
| Logo on Event Marketing Materials | ✦ | ✦ | ✦ | ✦ |
| Swag Bag QR Code Placement or Product PlacementA postcard-size insert that goes into every guest's bag. You control the design and the QR code — submit your print-ready file and we handle printing and delivery to the event hotel. One piece, every pair of hands. Lighthouse brands select either QR placement or product placement. | - | - | - | ✦ |
| Stateroom GiftA curated amenity from the ship's available gift selection, placed in your designated guest cabin with a personalized card written in your brand's voice. You provide the message. We handle everything else. Add-on rate: $200. | ✦ | Add On | Add On | Add On |
| Premium Showcase Table/Booth LocationFirst pick of the floor. Premium placement puts your table or booth in the highest-traffic areas of the event space — near entry points, end-caps, wherever guests naturally move and gather. Final positions are confirmed once the floor plan is set, and premium placements select first. Add-on rate: $350. | ✦ | Add On | Add On | Add On |
Stateroom Accommodations
Tiers and Showcase options do not include stateroom accommodations. Any brand representative attending the sailing will book and pay for their cabin separately through the standard Crowned At Sea™ registration process.
The Showcase
The Showcase is our brand option — a dedicated table with direct attendee access and no requirement to commit to a full presence tier. If your goal is product visibility, in-person sales, and face time with buyers without the programming involvement of the tiers above, this is where you start.
| Feature | |
|---|---|
| Standard Showcase Table / Booth | ✦ |
| Direct Attendee Access | ✦ |
| Logo on Event Signage & Website | ✦ |
| Touch / Try / Scan QR Setup | ✦ |
Beyond The Tiers
Contribute To Crowned At Sea™
Want to contribute another way? We welcome product contributions, trade services, and general support at any tier. If you have something to offer that does not fit a formal tier, we still want to hear from you.
Offer General SupportBrand Inquiry.
Fill out the form below to start the conversation. Every brand conversation happens face to face — once you submit, you'll be able to book a video call with Crystal right away. Spots are limited, and several categories are currently open for the 2027 sailing.